PRESS & MEDIA

• A hard-target can be explained by what it is a not; a soft-target.

• A soft-target refers to an individual who, either due to their actions or lack of appropriate safeguards, is easily exposed to existing risks, rendering them an easy target.

• Conversely, a hard-target denotes an individual who, through their actions or appropriate protective measures, minimizes existing risks, making them an unattractive target.

• In our context, a HardTarget is an Ultra High Net Worth individual, family or wealth office that takes protective measures against cyberthreats.

• UHNW families become HardTargets through experiential learning; specifically our tabletop cyber gaming events.

Peace of mind - through cyber self-defense skills - and the HardTarget mindset.

For HNW Families:

1. HardTarget Footprint™
2. HardTarget Retreats™
3. HardTarget Society™ Events

• HardTarget works with UHNW Families and Single Family Offices in the U.S. and Canada.
• Our clients recognize that most cyberattacks on UHNW families come through human-based errors and social engineering that technology solutions simply cannot harden against.
• HardTarget fits best with UHNW leaders that value personal agency, and desire every member of their family / enterprise to be mentally and emotionally hardened against cyberthreats.

• Managed cybersecurity service companies often position themselves as your 'digital bodyguards'. We recommend them for a specific set of needs.

• If managed services are the 'digital bodyguards' of the UHNW world, HardTarget is the Self-Defense school.
• Similar to an MMA academy, we train individuals how to prepare themselves for the unexpected. 
• While the MMA school does this through sparring (simulated fighting), we do this through cyber war-gaming (scenario simulations).
• Our approach is ideal for UHNW Families that desire personal agency for each member, and don't want to leave anything to human error or chance.

• You can outsource cybersecurity to some degree, but you cannot outsource awareness and wise decision making for every member of your family organization.
• And that's what cybercriminals count on.
• 98% of cyber incidents use some form of social engineering (e.g. human manipulation) to compromise the UHNW individual or family member.
• And there are dozens of these social engineering strategies, many of them months-long campaigns against UHNW Families.
• HardTarget builds your family's cyber awareness and overall resilience to these growing # of threats.
• We do it through interactive gameplay because it's the best way to internalize the situational awareness that is needed by each member of your family.

HardTarget is founded by one of the world's foremost authorities on UHNW cyber resilience, Anwar Visram, and serial tech and gaming entrepreneur, Bill Roth.