Phishing involves deceiving victims into divulging sensitive data like login credentials, financial details, and personal information.

This can be executed through various channels including email, SMS, voice calls, and more.

Assailants employ text messaging and voice-altering technology to dispatch SMS messages or automated calls to users.

Typically, these messages offer gifts or services in return for payment.

Such fraudulent activities are commonly referred to as vishing (voice phishing) and smishing (SMS phishing).

Family enterprises sometimes implement security scanners to prevent unauthorized entry to their premises.

However, attackers employ tactics like tailgating or piggybacking to deceive users into using their own access cards, thereby granting the attacker physical access to the premises.

Baiting entices individuals with appealing offerings, like free software downloads or USB drives infected with malware.

This trap may manifest in the form of an alluring attachment.

Attackers manipulate or forge data to deceive individuals or systems into perceiving it as genuine, a tactic known as spoofing.

Spoofing exploits vulnerabilities and the absence of verification measures to deceive users, leading to the disclosure of sensitive data, unauthorized access, or confusion and disruption through the exploitation of weaknesses in communication protocols.

Quid Pro Quo, meaning "something for something," involves attackers offering sensitive information or valuable access in return for something else.

A quid pro quo attack occurs when a social engineer offers a service, often posing as "tech support," in exchange for gaining access to secure information.

Disgruntled employees may fall victim to such tactics, providing sensitive information to attackers in exchange for financial gain or other incentives.

Account takeover occurs when unauthorized individuals illicitly access someone else's online account through exploiting weak passwords, social engineering, or security vulnerabilities.

In this malicious tactic, attackers seize control of the victim's digital identity, enabling them to pilfer sensitive information, perpetrate fraud, and inflict harm on reputations and finances.

Attackers might fabricate a false scenario to acquire sensitive information or access a system.

For instance, they may impersonate a bank teller and reach out to a targeted individual, alleging suspicious activity on their account. They then request sensitive information under the guise of confirming account details.

This type of social engineering attack specifically targets particular groups by infecting websites frequented by those groups.

For instance, an attacker might inject malware into a popular HNW lifestyle website, anticipating that members of HNW families may visit the site and unknowingly download the malware.

The intended target receives an email purportedly in response to a query. However, the reply solicits personal information, includes a link to a malicious website, or contains a malware attachment.

Leveraging fear proves effective in social engineering, making it a compelling strategy to deceive users by threatening them with potential financial loss or legal consequences if they fail to comply with the attacker's demands.

A man-in-the-middle attack occurs when a cybercriminal alters a connection to redirect a user from their intended destination to a system controlled by the attacker. The attacker's system may mimic a legitimate site.

For instance, an attacker might direct a family member to a site resembling the login page of an app on their phone. Once the attacker obtains the person's credentials, they can compromise sensitive information.